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Great products don’t just speak for themselves—effective communication is crucial to aligning teams, gaining stakeholder buy-in, and ensuring a shared vision. Many product managers struggle with influencing decision-makers, managing resistance, or translating product goals into clear, actionable messaging.

This training focuses on developing strong communication skills that enhance collaboration and strategic alignment. You will learn how to engage stakeholders, navigate difficult conversations, and structure impactful product narratives. By the end of this course, you will be able to communicate with confidence, ensuring that your product vision resonates with all key players in your organization.

Why Choose This Training?

Practical & Hands-On: Engage in role-playing, case studies, and real-world exercises to practice communication techniques.
Proven Frameworks: Learn structured methods like Stakeholder Mapping, the 3×3 Story Framework, and the Salience Model.
Expert Guidance: Gain insights from experienced product professionals who have successfully navigated stakeholder dynamics.
Immediate Application: Walk away with actionable strategies to enhance communication in your current role.
Conflict Resolution Skills: Learn how to manage and defuse challenging conversations with confidence.

What You’ll Gain

Confidence in managing stakeholder communication and expectations.
The ability to craft compelling product narratives that align teams and inspire action.
Techniques for handling resistance, difficult conversations, and conflicting priorities.
Skills in active listening, persuasion, and storytelling for better engagement.
A repeatable framework for structuring impactful product communication.

Geplande trainingen

18-11-2025€ 995,00Engels, Amsterdam3 plekken beschikbaar

Incompany Training

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
18-11-2025

Meet one of our trainers

Stephan van Rooden

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to "raise your level of product management," Stephan is dedicated to equipping organizations with the tools and skills to drive product success. Lees meer.

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to “raise your level of product management,” Stephan is dedicated to equipping organizations with the tools and skills to drive product success.

Stephan specializes in bridging the gap between strategy and execution. With a focus on product discovery, effective communication, and decision-making, he provides actionable insights that help organizations forecast effectively and manage expectations at all levels. A certified Professional Scrum Trainer since 2014, Stephan has taught Scrum to over 4,000 people, blending practical techniques with real-world examples that resonate with both new and experienced professionals.

Through his blogs, workshops, and courses, Stephan shares candid insights from his professional journey, offering learners a thoughtful and authentic perspective on the life of a product leader. From navigating complex stakeholder landscapes to refining product strategies, his content reflects a deep commitment to continuous learning and helping others excel in the field.

Stephan is not only passionate about product management but also about beekeeping—an interest he frequently ties into his teachings, drawing parallels between nurturing a colony and fostering thriving product teams. His down-to-earth style, combined with his strategic mindset, makes him a sought-after consultant and mentor.

Communication Training Outline

Why Communication is Critical in Product Management
Understand the role of effective communication in driving alignment and decision-making.
Stakeholder Mapping & Prioritization
Identify key stakeholders, their influence, and expectations to develop targeted communication strategies.
Stakeholder Engagement & Communication Planning
Learn structured approaches to engaging and influencing stakeholders while managing expectations.
Communicating the Product Vision & Strategy
Develop compelling narratives using the 3×3 Story Framework to inspire and align your teams.
Handling Resistance & Difficult Conversations
Explore strategies for overcoming objections, dealing with conflicting interests, and negotiating effectively.

The Art of Saying No
Learn different ways to say ‘no’ constructively while maintaining positive stakeholder relationships.
Active Listening & Influence
Master active listening techniques to build trust, uncover real concerns, and drive collaboration.
Storytelling & Data Visualization
Use data storytelling to enhance presentations and make insights more compelling to stakeholders.
Debating & Persuasion Techniques
Engage in practical exercises that enhance your ability to argue for your product decisions persuasively.
Building a Communication Culture
Implement frameworks to embed effective communication practices within your product teams and organization.

Key Benefits of the Communication Training

By mastering product communication, you will be able to influence key stakeholders, align cross-functional teams, and ensure that your product vision is well understood and supported. This training will help you develop the skills needed to navigate complex discussions, manage expectations, and drive successful outcomes through clear and persuasive communication.

Target Audience

This training is ideal for:

Product Managers looking to improve their communication and stakeholder management skills.
UX and Design professionals who need to advocate for user needs effectively.
Product Leaders and Executives aiming to align teams and drive strategic decision-making.
Business Analysts and Agile Coaches who facilitate collaboration between product teams and stakeholders.

Communication