Customer Centricity

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Put your customers at the heart of your product decisions. This customer centricity course is all about establishing product-fit. In this hands-on training, you will learn how to deeply understand customer needs, quickly gather data, and create products that truly resonate with them.

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Understanding your customers is the key to building successful products. Too often, product teams assume they know what users want without truly engaging with them. This leads to wasted resources, low adoption, and missed opportunities. Customer-centricity means making product decisions based on real insights, continuous feedback, and a structured approach to solving customer problems.

In this training, you will explore how to shift from assumptions to evidence-based decision-making. You will learn techniques to gather customer insights, co-create solutions with users, and validate ideas before investing heavily in development. By embedding customer-centricity into your processes, you will increase your product’s success, improve customer satisfaction, and create a lasting impact.

Why Choose the Customer Centricity Training?

  • Hands-On Learning: Engage in practical exercises, work on your own product, and interactive workshops to apply customer-centricity principles.
  • Proven Frameworks: Gain access to industry-recognized methodologies, such as customer journey mapping, design sprints, and iterative prototyping.
  • Expert-Led Instruction: Learn from experienced product professionals who have successfully implemented customer-centric strategies in various industries.
  • Immediate Impact: Walk away with actionable insights and tools that you can apply to your current projects and teams immediately.
  • Cross-Disciplinary Approach: Whether you’re in product management, UX, or business strategy, this training is designed to help professionals across different roles build more customer-driven solutions.

What You’ll Gain

  • The ability to identify and validate real customer needs.
  • Skills to map customer journeys and uncover hidden opportunities.
  • Techniques to create solutions that resonate with users and drive engagement.
  • Methods for integrating customer feedback into your product development cycle.
  • A structured approach to making customer-informed decisions at every stage of product development.
  • Practical experience with prototyping, user testing, and iterative improvements.

Geplande trainingen

factuur
Incompany Training

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
27-08-2025

Meet one of our trainers

Stephan van Rooden

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to "raise your level of product management," Stephan is dedicated to equipping organizations with the tools and skills to drive product success. Lees meer.

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to “raise your level of product management,” Stephan is dedicated to equipping organizations with the tools and skills to drive product success.

Stephan specializes in bridging the gap between strategy and execution. With a focus on product discovery, effective communication, and decision-making, he provides actionable insights that help organizations forecast effectively and manage expectations at all levels. A certified Professional Scrum Trainer since 2014, Stephan has taught Scrum to over 4,000 people, blending practical techniques with real-world examples that resonate with both new and experienced professionals.

Through his blogs, workshops, and courses, Stephan shares candid insights from his professional journey, offering learners a thoughtful and authentic perspective on the life of a product leader. From navigating complex stakeholder landscapes to refining product strategies, his content reflects a deep commitment to continuous learning and helping others excel in the field.

Stephan is not only passionate about product management but also about beekeeping—an interest he frequently ties into his teachings, drawing parallels between nurturing a colony and fostering thriving product teams. His down-to-earth style, combined with his strategic mindset, makes him a sought-after consultant and mentor.

Organisations we have worked with on Customer Centricity

AIMMS

Immigratie en Naturalisatiedienst

Yourhosting

Customer Centricity Training Outline

  1. What is Customer Centricity?
    Learn the fundamental principles of customer-centricity and why it is a crucial capability for product teams.
  2. Understanding Your Users
    Discover techniques for gathering customer insights, including interviews, behavioral analysis, and exploratory research.
  3. From Problem Fit to Product Fit
    Differentiate between identifying real customer problems and ensuring your solution meets their needs effectively.
  4. Customer Journey Mapping
    Visualize customer interactions with your product, identify pain points, and uncover opportunities for improvement.
  1. Prototyping & Co-Creation
    Learn how to validate solutions quickly through rapid prototyping and involving customers in the design process.
  2. Design Sprints for Customer-Centric Innovation
    Understand how structured design sprints accelerate decision-making and ensure alignment with customer needs.
  3. Continuous Feedback Loops
    Implement strategies for ongoing customer engagement to guide product evolution and measure success.
  4. Becoming a Customer-Centric Organization
    Explore methods for embedding customer-centricity into your organization’s culture, processes, and decision-making.

Key Benefits of the Customer Centricity Training

By taking this course, you will shift from a feature-driven mindset to an outcome-oriented approach that prioritizes customer success. You will gain practical tools to reduce the risk of building the wrong product and ensure that your solutions create meaningful value. Through interactive exercises, design sprints, and real-world examples, you will leave with a concrete plan to make customer-centricity a core pillar of your product strategy.

Target Audience

This training is ideal for:

  • Product Managers and Product Owners looking to improve customer engagement.
  • UX and Design professionals aiming to create more user-driven products.
  • Developers who want to build solutions that truly meet customer needs.
  • Business leaders seeking to embed a customer-first culture within their organizations.

Heb je vragen?

Justin van Dijk

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Of bel: +31(0)20 420 4307

  • Incompany Training

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Customer Centricity Training

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