Data & Decision Training

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Transform data into strategic decisions that drive product success. This data & decisions training equips you with the skills to leverage metrics, analyze insights, and make informed choices that lead to better outcomes for your product and customers.

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In today’s digital economy, data is abundant—but making sense of it is the real challenge. Product managers often face an overwhelming amount of information without clear guidance on how to use it effectively. Without the right approach, data-driven decision-making can lead to vanity metrics, misleading insights, or even analysis paralysis.

This training is designed to help product professionals cut through the noise and focus on actionable data. You will learn how to collect meaningful metrics, interpret trends, and apply analytical frameworks to guide product strategy. By the end of this course, you will be equipped to make data-informed decisions with confidence, ensuring that your product development aligns with business goals and user needs.

Why Choose This Data & Decisions Training?

  • Hands-On Learning: Apply real-world scenarios and case studies to make data-driven decisions.
  • Proven Frameworks: Use structured models like North Star metrics, OKRs, and cohort analysis to measure success.
  • Expert Guidance: Learn from seasoned product leaders who have successfully leveraged data to drive product growth.
  • Practical Impact: Walk away with actionable strategies to implement in your product teams immediately.
  • Data-Driven Prioritization: Master prioritization techniques like Weighted Scoring, Cost of Delay (CD3), and RICE frameworks to align product decisions with business goals.
  • Experimentation-Driven Learning: Implement hypothesis-driven experimentation, A/B testing, and impact mapping to validate ideas before committing resources.

What You’ll Gain

  • Confidence in making data-informed product decisions.
  • The ability to identify and track the right success metrics.
  • A clear distinction between useful data and vanity metrics.
  • Skills to experiment, collect insights, and optimize product outcomes.
  • Techniques for effectively communicating data-driven recommendations to stakeholders.
  • A framework for embedding continuous learning and decision-making through structured data processes.

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Meet one of our trainers

Stephan van Rooden

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to "raise your level of product management," Stephan is dedicated to equipping organizations with the tools and skills to drive product success. Lees meer.

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to “raise your level of product management,” Stephan is dedicated to equipping organizations with the tools and skills to drive product success.

Stephan specializes in bridging the gap between strategy and execution. With a focus on product discovery, effective communication, and decision-making, he provides actionable insights that help organizations forecast effectively and manage expectations at all levels. A certified Professional Scrum Trainer since 2014, Stephan has taught Scrum to over 4,000 people, blending practical techniques with real-world examples that resonate with both new and experienced professionals.

Through his blogs, workshops, and courses, Stephan shares candid insights from his professional journey, offering learners a thoughtful and authentic perspective on the life of a product leader. From navigating complex stakeholder landscapes to refining product strategies, his content reflects a deep commitment to continuous learning and helping others excel in the field.

Stephan is not only passionate about product management but also about beekeeping—an interest he frequently ties into his teachings, drawing parallels between nurturing a colony and fostering thriving product teams. His down-to-earth style, combined with his strategic mindset, makes him a sought-after consultant and mentor.

Organisations we have worked with on Data & Decisions

Productowner.nl

Data & Decision Training Outline

  1. Why Data Matters in Product Management
    Understand the role of data in driving product decisions and aligning teams around measurable goals.
  2. Data vs. Decisions: Finding the Right Balance
    Learn how to distinguish between data-driven and data-informed decision-making to avoid common pitfalls.
  3. Defining and Measuring Success
    Identify the right key performance indicators (KPIs) and success metrics that align with business objectives.
  4. Avoiding Vanity Metrics
    Discover how to differentiate between meaningful insights and misleading vanity metrics.
  5. North Star Metrics and Product Strategy
    Learn how to define and track North Star metrics that reflect true product impact.
  1. Leading vs. Lagging Indicators
    Understand the difference between predictive (leading) and evaluative (lagging) metrics to guide product development.
  2. Data Collection & Experimentation
    Explore methods for gathering data, running experiments, and validating assumptions to inform product decisions.
  3. Visualization & Communicating Insights
    Learn how to present data in a compelling way to stakeholders, ensuring alignment and actionability.
  4. Making Data-Driven Tradeoffs
    Master decision-making frameworks that help prioritize features, optimize resources, and improve product performance.
  5. Building a Data-Informed Culture
    Explore best practices for embedding data-driven thinking within your product team and organization.

Key Benefits of the Data & Decisions Training

By the end of this training, you will be able to make data-informed decisions that lead to measurable product success. You will avoid common data pitfalls and learn how to leverage the right insights at the right time. Through interactive exercises and case studies, you will develop a practical, repeatable approach to applying data-driven strategies to your work.

Target Audience

This training is ideal for:

  • Product Managers looking to enhance their data-driven decision-making skills.
  • UX and Design professionals seeking to measure user engagement and product performance.
  • Business Analysts and Data professionals wanting to bridge the gap between data and strategy.
  • Product Leaders aiming to build a data-informed culture within their teams.

 

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Data & Decisions Training

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