Go-to-Market Strategy training

5 sterren op basis van Google reviews

The Go-to-Market Strategy training is designed to empower product managers and product leaders. Launch products successfully by building an actionable roadmap for market entry. Through structured frameworks, interactive workshops, and real-life case studies, you learn to identify target markets, define key positioning, and select effective sales and marketing strategies to drive product adoption and growth.

Home / Product Management Training / Go-to-Market Strategy training

Why Choose Expandior Product Academy’s Go-to-Market Strategy training?

Go-to-Market Strategy training offers a comprehensive approach to market entry. With a broader focus than just Product-Led Growth (PLG). While PLG is a critical component for many digital products. This course also covers Sales-Led and Marketing-Led strategies. Empowering participants to select the best approach based on their product, audience, and market conditions.

This diversity ensures that participants are equipped to build a GTM strategy that is aligned with their organization’s unique goals. Whether that means prioritizing direct sales, leveraging content-driven marketing, or enabling self-service product experiences.

By engaging with real-world case studies and practical exercises, participants learn to tailor their approach. To maximize reach, customer acquisition, and retention—ultimately building a strong foundation for long-term product success.

What You’ll Gain:

Strategic Insights into GTM Planning. Master the foundational strategies for bringing products to market in a competitive landscape.
Actionable Skills and Frameworks. Build a complete, customized GTM plan and gain access to templates and frameworks for future product launches.
Enhanced Cross-Functional Alignment. Techniques for fostering alignment across teams, ensuring product, marketing, and sales collaborate effectively to execute the GTM plan.
Data-Driven Execution. Ability to measure and optimize GTM efforts continuously for sustained product success.

Geplande trainingen

03-06-2025€ 995,00Engels, Amsterdam3 plekken beschikbaar

Training op maat

Format
Op locatie

Level
Advanced

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
03-06-2025

Meet one of our trainers

Gaston Bremer

Gaston Bremer is a seasoned product management consultant and agile expert with over 25 years of experience in the digital and tech industries. Known for his hands-on, practical approach, Gaston has successfully guided both corporate teams and startups in building impactful products and cultivating high-performing product teams. With a deep background in agile methodologies since 2009, he specializes in helping organizations elevate their product management capabilities to achieve strategic outcomes. Lees meer.

Gaston’s passion for product excellence drives his mission to “grow businesses by building successful products, teams, and culture.” His engaging training style, combined with his commitment to real-world application, empowers course participants to make meaningful, data-driven decisions that align with their business goals.

We proudly work for the following clients (among many others)

Efteling Corporate Logo_CMYK

AIMMS-Logo-color

Fugro

Visma

Independer

ProRail

Kadaster

PostNL

ABN AMRO

What you will learn in this course!

Introduction to Go-to-Market (GTM) Strategy

Foundations of GTM Strategy. Discover the role of GTM in successful product launches, including its influence on customer acquisition, brand perception, and competitive positioning.
Framework Essentials. Overview of the key GTM frameworks and principles. Highlighting the differences between Product-Led, Sales-Led, Marketing-Led and other strategies.

Core Elements of a Successful GTM Strategy

Customer Segmentation and Market Definition. Learn to identify and define your target market, key customer segments, and ideal user personas.
Value Proposition & Product Positioning. Develop a compelling Unique Value Proposition (UVP). Understand how to communicate your product’s unique benefits effectively to stand out in a competitive market.
Distribution and Sales Channels. Analyze various sales and distribution models, from direct-to-consumer to B2B. Select the right channels to reach your audience efficiently.
Pricing Strategies. Explore pricing models that align with your GTM strategy, product positioning, and customer expectations.

Product-Led Growth (PLG) Strategy in Depth

PLG Principles and Best Practices. Understand Product-Led Growth and the importance of customer self-service, seamless onboarding, and user experience as key drivers of product adoption.
Key PLG Metrics. Dive into metrics such as Product Qualified Leads (PQLs), customer activation, and retention rates to track the success of your PLG strategy.
Building for User Experience. Hands-on techniques to enhance the user journey, from initial onboarding to long-term engagement and retention.

Sales-Led and Marketing-Led Strategies

Sales-Led Strategy. Learn the key components of a Sales-Led approach, including sales funnel stages, lead qualification, and nurturing strategies to maximize conversion rates.
Marketing-Led Strategy. Discover inbound and outbound marketing tactics for generating awareness, driving engagement, and converting leads at each funnel stage.
Choosing the Right Strategy for Your Market. Understand the market conditions and organizational factors that make Sales-Led or Marketing-Led strategies most effective.
Internal Product? No problem, we also explore strategies to effectively introduce and onboard your collegeas.

Hands-On GTM Strategy Workshop

Real-World GTM Application. Participate in a workshop to apply GTM principles to a hypothetical or your own product. Collaboratively build an actionable GTM strategy.
Custom GTM Planning. Break down the steps of creating a GTM strategy tailored to your product’s unique strengths and market need. Covering customer targeting, value proposition development, and channel selection.
Case Studies. Analyze successful GTM strategies used by industry leaders to understand the nuances of executing an impactful GTM plan.

Measuring and Optimizing GTM Strategy Performance

GTM Success Metrics and KPIs. Learn to define and track key performance indicators, such as customer acquisition cost (CAC), customer lifetime value (CLV), and other metrics that determine GTM success.
Customer Feedback Loops. Integrate feedback channels for iterative improvement based on market and customer insights.
Adapt and Refine. Strategies for continually refining your GTM approach using real-time data and feedback to maximize product-market fit and sustain growth.

Key Benefits of Attending the GTM Strategy Module:

Master GTM Strategy Essentials. Learn about different GTM strategies, such as Sales-Led, Product-Led, and Marketing-Led approaches, and gain insights into applying each in various business contexts.
Develop a Custom Go-to-Market Plan. Create a detailed, tailored GTM strategy that considers product lifecycle stages, metrics for success, and customer insights.
Improve Cross-Functional Teamwork. Discover tools and best practices to bridge gaps between product, marketing, and sales, ensuring teams are aligned and empowered to execute the GTM plan.
Enhance Data-Driven Decision-Making. Understand the importance of GTM metrics and KPIs to track, iterate, and optimize product success in real-time.

Target Audience:

This training is ideal for:

Product Managers: Enhance strategic planning skills and lead effective product launches.
Marketing Professionals: Align marketing campaigns with strategic GTM goals to increase product reach and impact.
Business Leaders and Entrepreneurs: Navigate the complexities of launching new products with a well-defined market entry plan.
Sales Teams and Customer Success Managers: Support product-led growth through deeper product positioning knowledge and GTM insights.

Heb je vragen?

Ons team staat voor je klaar

Stuur ons een bericht

Of bel: +31(0)20 420 4307

Go-to-Market Strategy training

Schrijf mij in