Product Discovery

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The Product Discovery training is essential when you have a firm grasp of the core capabilities and need to move your teams from output-oriented work in a feature factory to outcome-oriented problem-solving of customer problems.

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It is hard to unlock new value from the market and most organisations transform in a feature factory in trying to do so. The alternative is to apply these techniques to make your teams obsessed with the customer and unlock new value that way.

Product discovery is about creating capabilities in your teams to discover what customers really need and using that knowledge to drive results.

This module will teach you how to find your customer in a red ocean of competitors. You will learn how to capture that information and use it to guide the teams towards becoming problem-solving teams that are held accountable for results.

Geplande trainingen

factuur
Incompany Training

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
08-04-2025

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
26-08-2025

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
29-10-2025

Gaston Bremer

With over 25 years of experience in digital and more than 15 years dedicated to product management and (scaled) Agile, Gaston Bremer is a seasoned strategist and team enabler in building strong product organizations. His career spans large corporates undergoing digital transformation (e.g., Albert Heijn, Etos, KLM) as well as B2B startups where he transformed MVPs into scalable, product-led companies. Lees meer.

With over 25 years of experience in digital and more than 15 years dedicated to product management and (scaled) Agile, Gaston Bremer is a seasoned strategist and team enabler in building strong product organizations. His career spans large corporates undergoing digital transformation (e.g., Albert Heijn, Etos, KLM) as well as B2B startups where he transformed MVPs into scalable, product-led companies.

At Expandior, Gaston empowers organizations to drive sustainable growth by embedding product management as a core strategic function. He supports both teams and leadership in strengthening alignment, decision-making, and product vision—successfully doing so for clients like Company.info and TOPdesk.

In addition to consulting, Gaston is a passionate trainer and mentor. He thrives on elevating product professionals and fostering a culture of ownership, clarity, and connection. His approach blends strategic thinking with a deep belief in team empowerment and shared purpose.

Based in Haarlem, Gaston is a father of two teenage daughters and a devoted fan of live music—his second passion after product.

Organisations we have collaborated with

Efteling

Efteling

AIMMS

Fugro

Fugro

Visma

Visma

Independer

Independer

Kadaster

Kadaster

Leen Bakker

Lexima

Lexima

Program Product Discovery Training: 

What is Product Discovery?

The often-forgotten yet crucial element of product management

Exploring the market

Understanding the market & identifying competition

Exploring the user

Identify customer segments ; problem definitions, ideation, and empathizing

Customer Journey Mapping

From user journey to concrete tasks

Assumption mapping & experimentation

Understanding desirability, viability, and feasibility of your proposed solutions

Sustaining Product Discovery

How to embed product discovery in your organization

After completing this module, you will have:

  • Created several personas and market segments
  • Identified and labelled customer pains and unmet needs
  • Practiced and role-played with customer journey mapping
  • Identified experiments can be run successfully
  • Learned which experiment works where and when
  • Described several experiments and their outcomes
  • Experienced the power of root-cause-analysis
  • Identified how you can embed design thinking and/or service design in your way of working
  • Gained practical experience in product discovery

Incompany Training

  • Incompany Training

  • Dit veld is bedoeld voor validatiedoeleinden en moet niet worden gewijzigd.

Product Discovery Training

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