It is hard to unlock new value from the market and most organisations transform in a feature factory in trying to do so. The alternative is to apply these techniques to make your teams obsessed with the customer and unlock new value that way.
Product discovery is about creating capabilities in your teams to discover what customers really need and using that knowledge to drive results.
This module will teach you how to find your customer in a red ocean of competitors. You will learn how to capture that information and use it to guide the teams towards becoming problem-solving teams that are held accountable for results.
Format
Op locatie
Level
Advanced
Certified
Nee
Aantal dagen
2
Taal
Nederlands
Data
05-02-2024
06-02-2024
Format
Op locatie
Level
Expert
Certified
Ja
Aantal dagen
1
Taal
Engels
Data
08-04-2025
Gaston Bremer
Organisations we have collaborated with
Program Product Discovery Training:
What is Product Discovery?
The often-forgotten yet crucial element of product management
Exploring the market
Understanding the market & identifying competition
Exploring the user
Identify customer segments ; problem definitions, ideation, and empathizing
Customer Journey Mapping
From user journey to concrete tasks
Assumption mapping & experimentation
Understanding desirability, viability, and feasibility of your proposed solutions
Sustaining Product Discovery
How to embed product discovery in your organization
After completing this module, you will have:
- Created several personas and market segments
- Identified and labelled customer pains and unmet needs
- Practiced and role-played with customer journey mapping
- Identified experiments can be run successfully
- Learned which experiment works where and when
- Described several experiments and their outcomes
- Experienced the power of root-cause-analysis
- Identified how you can embed design thinking and/or service design in your way of working
- Gained practical experience in product discovery
Product Discovery Training
Schrijf mij in