Product Management Core Capabilities is built around the Expandior Product Management Competency Model. Our competency model helps every Product Manager, Product Owner or Product Professional gain an overview of the required competencies and techniques to create successful products.
Product Management and successful product teams
How do you bring customer problems to a team instead of spoonfeeding them a predefined solution? We will explore the pros and cons of these different approaches. We will also practice techniques to define customer problems. The key to problem solving is not so much coming up with a solution, but identifying how to deliver the most value. We are going to simulate this using a predefined problem definition (case study). We then explore how our proposed solution can be enriched by approaching the problem from different perspectives. This includes techniques such as empathy maps, customer segmentation, jobs to be done, personas, etc.
Format
Op locatie
Level
Advanced
Certified
Nee
Aantal dagen
2
Taal
Engels
Data
30-10-2023
31-10-2023
Format
Op locatie
Level
Advanced
Certified
Nee
Aantal dagen
2
Taal
Engels
Data
13-12-2023
14-12-2023
Meet one of our trainers
Chris Lukassen
Product strategy
This part focuses on ingredients for a powerful product strategy. What product should we build, what value does the proposition have, how can we validate the success of the product, and how can we build a sustainable business strategy? Metrics about customer and company impact are also discussed.
Roadmapping
A plan is necessary to successfully implement the product strategy. We discuss how to plan for product success using different techniques to create roadmaps. We also investigate how we can validate assumptions about value and thus whether our proposition has viability.
Lifecycle management
Creating new products is great, but there comes a time when new products also enter a different phase of their life cycle. We therefore also discuss how a product should be managed through these different phases.
Stakeholder management
Product Management does not take place in isolation and apart from (potential) customers. There is often a complex landscape of stakeholders, both internal and external.
We investigate how you can manage and involve your stakeholders in product development. We also discuss how to engage them in a more data-driven approach to decision-making and validating value delivered.
Scaling
Finally, we look at Product Management at scale. We do not provide you with an off the shelf scaling framework that provides ready-made solutions. Instead, we investigate what you need to take into account when developing product in a larger organization and how you can manage dependencies between teams. We look at what is needed from you as a product professional at the portfolio level to make the right strategic decisions.
After a packed interactive program with discussions and case studies, it is time to complete the course. We reflect on the insights you have gained and how you will use them to make more impact in your role. We have not only examined commonly used techniques of mature product management, but also identified concrete steps that you can take to grow in your role as a product professional.
We proudly work for the following clients (among others)
Visma
ORHA
Independer
ProRail
NOS
ThiemeMeulenhoff
NHL Stenden
Ultimo
Athlon
TNO
Kadaster
APG
LeasePlan
Mercedes Benz
Fugro
De Volksbank
Leen Bakker
Lexima
Learning goals
- Lead your product team and facilitate collaboration with customers and stakeholders within your organization
- Help create a product-driven organization
- Learn the art of negotiation and stakeholder management
- Understand the added value and importance of iterative and incremental product development
- Determine the position of the product in the market and its product life cycle
- Devise a product strategy and translate it into backlog items
- Measure the impact of product development on the customer and the organization
Program
- Product Management and successful product teams
- Product strategy
- Roadmapping
- Lifecycle management
- Stakeholder management
- Scaling
Product Management Community
The most valuable network in The Netherlands
As a product professional, you are continuously looking for value for your product and of course for your customers. When it comes to your personal development, where do you acquire value?
Perhaps you are already in a Community of Practice, Chapter or Guild. Where you share challenges and ideas with your colleagues. How do you solve them? By reinventing the wheel yourself or by copying the actions of others? Expandior facilitates the largest Product Owner community in the Netherlands! We put you in touch with colleagues from different organizations, allowing you to share valuable practical cases from experienced product owners and product professionals.
Read more about the communityOur partners
Scrum.org
OpenValue
ISAQB
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Product Management Core Capabilities – EN
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