Product management is a complex and dynamic discipline that requires a broad skill set across strategy, discovery, execution, and leadership. Whether you are new to product management or looking to solidify your expertise, understanding. The core capabilities of product management is essential to delivering successful products.
This training provides an end-to-end view of product management, covering everything from defining product strategy to executing go-to-market plans. By the end of this course, you will have a clear framework for approaching product management and the tools needed to drive product success in your organization.
Why Choose the PMCC Training?
- Comprehensive Learning: Covers all essential product management capabilities in a structured, hands-on approach.
- Proven Frameworks: Learn industry-standard methodologies and best practices from experienced product leaders.
- Hands-On Exercises: Apply concepts in real-world case studies and simulations.
- Strategic & Tactical Balance: Gain both high-level strategic thinking and practical execution skills.
- Actionable Insights: Walk away with a toolkit of techniques to immediately apply in your role.
What You’ll Gain:
- A deep understanding of product management fundamentals.
- The ability to define product strategy and execute it effectively.
- Skills to conduct product discovery and identify real customer problems.
- Knowledge of data-driven decision-making and key product metrics.
- Experience in stakeholder management and cross-functional leadership.
- Techniques to prioritize work and manage product roadmaps efficiently.
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Nederlands
Data
19-05-2025
20-05-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Engels
Data
30-06-2025
01-07-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Nederlands
Data
01-09-2025
02-09-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Nederlands
Data
30-09-2025
01-10-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Nederlands
Data
20-10-2025
21-10-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Nederlands
Data
03-11-2025
04-11-2025
Format
Op locatie
Level
Basic
Certified
Ja
Aantal dagen
2
Taal
Engels
Data
16-12-2025
17-12-2025






Maak kennis met één van onze trainers

Gaston Bremer
Organisations we have worked with on PMCC

Visma

ProRail

Kadaster

TOPdesk

Yourhosting

HelloFlex

Immigratie en Naturalisatiedienst

AIMMS

Efteling
Product Management Core Capabilities Training Outline:
- The Essence of Product Management
Understand the responsibilities of a product manager, how the role varies across organizations, and what success looks like in different product contexts. - Product Strategy: Setting the Direction
Learn how to craft a compelling product vision, define strategic objectives, and create a roadmap that aligns with business goals. - Product Discovery: Finding the Right Problems to Solve
Explore techniques like customer research, problem definition, and hypothesis-driven development to ensure that you are building the right product. - Go-To-Market Strategies & Product Positioning
Develop a strategy for launching products effectively, including defining target audiences, pricing, messaging, and distribution channels. - Data-Informed Decision Making
Understand how to use qualitative and quantitative data to guide product decisions, track success metrics, and continuously improve.
- Stakeholder Management & Cross-Functional Collaboration
Learn how to work effectively with engineering, design, sales, and marketing teams, aligning stakeholders to ensure smooth execution. - Prioritization & Roadmapping
Master prioritization techniques like Weighted Scoring, RICE, and MoSCoW to balance competing demands and make data-driven trade-offs. - Product Execution & Agile Development
Understand how Agile, Scrum, and Lean methodologies impact product management and how to work efficiently with development teams. - Scaling Product Management
Learn how product management evolves as companies grow, from early-stage startups to large-scale organizations. - Becoming a High-Impact Product Manager
Gain insights into career growth, leadership, and how to develop a product mindset that drives long-term success.
Key Benefits of Attending the PMCC Training:
This course provides a structured foundation for product management, helping you build confidence in your ability to lead product initiatives. Whether you are a new product manager, an aspiring leader, or transitioning from another role. This training will equip you with the essential skills to succeed in product management.
Target Audience:
This training is ideal for:
- New and aspiring Product Managers looking to develop a solid foundation.
- Product Owners transitioning into strategic product management roles.
- Business Analysts and UX professionals moving into product roles.
- Entrepreneurs and startup founders who want to apply product management best practices.

Geoffrey
TOPdeskWe had two great sessions: an online workshop focused on product delivery and predictability, and a two-day core capabilities training on-site in Delft. Extremely worthwhile to get everyone together and discover more about the Product Management discipline.

Zoe
AIMMSSometimes you follow courses which you can't even remember a couple of days later, and sometimes you follow courses which are so inspirational, they change the way your work the very next day. I attended the latter kind and can highly recommend the course 'product management capabilities' for Dutch based product colleagues.
And I even got a certificate!

Robbert
Efteling2 dagen vol "product" en even wat minder scrum en agile.
Belangrijkste leerpunt is denk ik wel; te weinig focus op je product en strategie, waardoor je als Product Owner/Product Manager voortdurend in de leverrol geduwd wordt (of jezelf daarin duwt).
Daarnaast gewoon een goeie sfeer met een leuke groep. Dit smaakt in ieder geval naar meer!

Steven
Self employed Product OwnerI really enjoyed the training. It had several eyeopeners for me which I immediately started to practice.
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Product Management Core Capabilities (PMCC)
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