Product Management Core Capabilities (PMCC)

    • 5 sterren op basis van Google reviews

Build a strong foundation in product management. The PMCC training provides the essential capabilities needed to define strategy, discover customer needs, bring products to market, and make data-informed decisions.

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Product management is a complex and dynamic discipline that requires a broad skill set across strategy, discovery, execution, and leadership. Whether you are new to product management or looking to solidify your expertise, understanding. The core capabilities of product management is essential to delivering successful products.

This training provides an end-to-end view of product management, covering everything from defining product strategy to executing go-to-market plans. By the end of this course, you will have a clear framework for approaching product management and the tools needed to drive product success in your organization.

Why Choose the PMCC Training?

  • Comprehensive Learning: Covers all essential product management capabilities in a structured, hands-on approach.
  • Proven Frameworks: Learn industry-standard methodologies and best practices from experienced product leaders.
  • Hands-On Exercises: Apply concepts in real-world case studies and simulations.
  • Strategic & Tactical Balance: Gain both high-level strategic thinking and practical execution skills.
  • Actionable Insights: Walk away with a toolkit of techniques to immediately apply in your role.

What You’ll Gain:

  • A deep understanding of product management fundamentals.
  • The ability to define product strategy and execute it effectively.
  • Skills to conduct product discovery and identify real customer problems.
  • Knowledge of data-driven decision-making and key product metrics.
  • Experience in stakeholder management and cross-functional leadership.
  • Techniques to prioritize work and manage product roadmaps efficiently.

Geplande trainingen

factuur
Incompany Training

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Nederlands

Data
19-05-2025
20-05-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Engels

Data
30-06-2025
01-07-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Nederlands

Data
01-09-2025
02-09-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Nederlands

Data
30-09-2025
01-10-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Nederlands

Data
20-10-2025
21-10-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Nederlands

Data
03-11-2025
04-11-2025

Format
Op locatie

Level
Basic

Certified
Ja

Aantal dagen
2

Taal
Engels

Data
16-12-2025
17-12-2025

Maak kennis met één van onze trainers

Gaston Bremer

With over 25 years of experience in digital and more than 15 years dedicated to product management and (scaled) Agile, Gaston Bremer is a seasoned strategist and team enabler in building strong product organizations. His career spans large corporates undergoing digital transformation (e.g., Albert Heijn, Etos, KLM) as well as B2B startups where he transformed MVPs into scalable, product-led companies. Lees meer.

With over 25 years of experience in digital and more than 15 years dedicated to product management and (scaled) Agile, Gaston Bremer is a seasoned strategist and team enabler in building strong product organizations. His career spans large corporates undergoing digital transformation (e.g., Albert Heijn, Etos, KLM) as well as B2B startups where he transformed MVPs into scalable, product-led companies.

At Expandior, Gaston empowers organizations to drive sustainable growth by embedding product management as a core strategic function. He supports both teams and leadership in strengthening alignment, decision-making, and product vision—successfully doing so for clients like Company.info and TOPdesk.

In addition to consulting, Gaston is a passionate trainer and mentor. He thrives on elevating product professionals and fostering a culture of ownership, clarity, and connection. His approach blends strategic thinking with a deep belief in team empowerment and shared purpose.

Based in Haarlem, Gaston is a father of two teenage daughters and a devoted fan of live music—his second passion after product.

Organisations we have worked with on PMCC

Visma

Visma

ProRail

ProRail

Kadaster

Kadaster

TOPdesk

TOPdesk

Yourhosting

HelloFlex

Immigratie en Naturalisatiedienst

AIMMS

Efteling

Efteling

Product Management Core Capabilities Training Outline:

  1. The Essence of Product Management
    Understand the responsibilities of a product manager, how the role varies across organizations, and what success looks like in different product contexts.
  2. Product Strategy: Setting the Direction
    Learn how to craft a compelling product vision, define strategic objectives, and create a roadmap that aligns with business goals.
  3. Product Discovery: Finding the Right Problems to Solve
    Explore techniques like customer research, problem definition, and hypothesis-driven development to ensure that you are building the right product.
  4. Go-To-Market Strategies & Product Positioning
    Develop a strategy for launching products effectively, including defining target audiences, pricing, messaging, and distribution channels.
  5. Data-Informed Decision Making
    Understand how to use qualitative and quantitative data to guide product decisions, track success metrics, and continuously improve.
  1. Stakeholder Management & Cross-Functional Collaboration
    Learn how to work effectively with engineering, design, sales, and marketing teams, aligning stakeholders to ensure smooth execution.
  2. Prioritization & Roadmapping
    Master prioritization techniques like Weighted Scoring, RICE, and MoSCoW to balance competing demands and make data-driven trade-offs.
  3. Product Execution & Agile Development
    Understand how Agile, Scrum, and Lean methodologies impact product management and how to work efficiently with development teams.
  4. Scaling Product Management
    Learn how product management evolves as companies grow, from early-stage startups to large-scale organizations.
  5. Becoming a High-Impact Product Manager
    Gain insights into career growth, leadership, and how to develop a product mindset that drives long-term success.

Key Benefits of Attending the PMCC Training:

This course provides a structured foundation for product management, helping you build confidence in your ability to lead product initiatives. Whether you are a new product manager, an aspiring leader, or transitioning from another role. This training will equip you with the essential skills to succeed in product management.

Target Audience:

This training is ideal for:

  • New and aspiring Product Managers looking to develop a solid foundation.
  • Product Owners transitioning into strategic product management roles.
  • Business Analysts and UX professionals moving into product roles.
  • Entrepreneurs and startup founders who want to apply product management best practices.

TOPdesk

Geoffrey

TOPdesk

We had two great sessions: an online workshop focused on product delivery and predictability, and a two-day core capabilities training on-site in Delft. Extremely worthwhile to get everyone together and discover more about the Product Management discipline.

    Zoe

    AIMMS

    Sometimes you follow courses which you can't even remember a couple of days later, and sometimes you follow courses which are so inspirational, they change the way your work the very next day. I attended the latter kind and can highly recommend the course 'product management capabilities' for Dutch based product colleagues.

    And I even got a certificate!

      Efteling

      Robbert

      Efteling

      2 dagen vol "product" en even wat minder scrum en agile.
      Belangrijkste leerpunt is denk ik wel; te weinig focus op je product en strategie, waardoor je als Product Owner/Product Manager voortdurend in de leverrol geduwd wordt (of jezelf daarin duwt).

      Daarnaast gewoon een goeie sfeer met een leuke groep. Dit smaakt in ieder geval naar meer!

        Steven

        Self employed Product Owner

        I really enjoyed the training. It had several eyeopeners for me which I immediately started to practice.

          Heb je vragen?

          Justin van Dijk

          We staat voor je klaar

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          Of bel: +31(0)20 420 4307

          Incompany Training

          • Incompany Training

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          Product Management Core Capabilities (PMCC)

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