Product Strategy

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The Product Strategy training is a pivotal part of our Product Management learning journey. Tailored to provide product managers and product owners with the frameworks and hands-on skills they need to build a solid, market-aligned product strategy. This interactive course explores the entire strategic proces. From understanding the broader market landscape to aligning product vision with long-term business goals and creating actionable roadmaps that drive sustainable growth.

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Why Choose the Product Strategy Training?

This training is designed specifically for product professionals who want to make a greater strategic impact. Unlike general strategy courses, it focuses on the unique challenges of defining and executing product strategy within complex, fast-changing markets.

Experienced trainers

Led by experienced trainers with a background in building successful products, this course offers both the strategic frameworks and practical tools to create actionable, data-informed strategies. Participants will leave with a tailored approach to product strategy that aligns with business goals and supports long-term growth, positioning them as leaders within their product organizations.

 

What You’ll Gain:

By the end of this training, participants will have developed a holistic view of product strategy and the ability to create and execute a roadmap that drives product success. You will take away a structured framework for defining and aligning product vision. And are able to prioritize initiatives, and respond strategically to market changes. You’ll be better equipped to lead product development with confidence, ensure alignment with business goals, and foster cross-functional collaboration that supports the strategic direction.

Geplande trainingen

factuur
Training op maat

Format
Op locatie

Level
Expert

Certified
Ja

Aantal dagen
1

Taal
Engels

Data
15-04-2025

Meet one of our trainers

Stephan van Rooden

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to "raise your level of product management," Stephan is dedicated to equipping organizations with the tools and skills to drive product success. Lees meer.

With over 15 years of experience in product management, Stephan van Rooden is a recognized authority on product strategy, stakeholder communication, and leadership. He has trained and mentored thousands of professionals, helping them unlock their full potential as product managers and product owners. Guided by Expandior’s mission to “raise your level of product management,” Stephan is dedicated to equipping organizations with the tools and skills to drive product success.

Stephan specializes in bridging the gap between strategy and execution. With a focus on product discovery, effective communication, and decision-making, he provides actionable insights that help organizations forecast effectively and manage expectations at all levels. A certified Professional Scrum Trainer since 2014, Stephan has taught Scrum to over 4,000 people, blending practical techniques with real-world examples that resonate with both new and experienced professionals.

Through his blogs, workshops, and courses, Stephan shares candid insights from his professional journey, offering learners a thoughtful and authentic perspective on the life of a product leader. From navigating complex stakeholder landscapes to refining product strategies, his content reflects a deep commitment to continuous learning and helping others excel in the field.

Stephan is not only passionate about product management but also about beekeeping—an interest he frequently ties into his teachings, drawing parallels between nurturing a colony and fostering thriving product teams. His down-to-earth style, combined with his strategic mindset, makes him a sought-after consultant and mentor.

Organisations we have worked with on Product Strategy

Visma

Visma

Independer

Independer

Kadaster

Kadaster

Ultimo

Ultimo

ABN AMRO

Fugro

Fugro

Product Strategy Training Outline:

  • Foundations of Product Strategy. This session introduces the principles of product strategy and why it is essential for long-term product success. Participants learn the foundational elements of strategic planning. Including setting clear objectives, understanding the market landscape, and positioning the product for growth.

Define the path towards objectives

  • Defining Vision, Goals, and Value Proposition. Participants explore how to articulate a compelling product vision and define goals that guide the product’s development. Through practical exercises, they learn to craft a unique value proposition that differentiates their product from competitors and resonates with target customers.
  • Analyzing Market and Competitive Landscape. In this module, product managers and owners dive into market analysis techniques to identify opportunities and threats. They assess the competitive landscape to understand key differentiators. Evaluate potential barriers, and define strategies to build a sustainable competitive advantage.

Short Term Strategic Planning

  • Building a Product Roadmap Aligned with Strategy. This session focuses on translating strategic objectives into a clear, actionable product roadmap. Participants learn to prioritize initiatives, plan for product lifecycle stages, and ensure the roadmap reflects both short-term goals and long-term vision. Techniques for balancing quick wins with foundational growth activities are covered in depth.

 

  • Decision-Making and Data-Driven Strategy. Participants are introduced to key metrics and data sources that support strategic decision-making. This section covers approaches for setting and tracking KPIs. Measuring product success, and using data to make informed choices that align with strategic objectives.

Work on your Product Strategy

  • Interactive Product Strategy Workshop. In this hands-on workshop, participants apply the principles they’ve learned to create a customized product strategy. Working with real-world scenarios or your own product, to build a comprehensive strategy plan, identify key goals, and outline tactics to achieve these goals. The workshop includes case studies from leading companies, providing insights into successful strategic approaches.
  • Adapting and Evolving Product Strategy. The training concludes with a focus on adaptability and continuous improvement. Participants learn methods to revisit and refine their product strategy based on market shifts, customer feedback, and performance metrics. Strategies for staying relevant and competitive in a rapidly evolving market are explored.

Key Benefits of Attending the Product Strategy Training:

You’ll gain a comprehensive understanding of what it takes to develop a high-impact product strategy. From defining the product vision and identifying customer needs, to aligning strategy with business objectives. This training equips you with a structured approach to navigate the complexities of strategic planning.

Product managers and owners will learn to craft clear value propositions, assess competitive landscapes, and make data-informed decisions to drive product growth. By the end of the course, you will have a tailored product strategy framework and actionable insights to keep their product relevant and competitive.

Target Audience:

This training is ideal for:

  • Product Managers aiming to refine their strategic thinking and develop robust, market-aligned product strategies.
  • Product Owners seeking to advance beyond tactical execution and contribute to the product’s long-term vision and strategic direction.
  • Aspiring Product Leaders looking to strengthen their strategic skills and drive product success through clear, effective decision-making.

Heb je vragen?

Justin van Dijk

Ons team staat voor je klaar

Stuur ons een bericht

Of bel: +31(0)20 420 4307

  • Training op maat

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Product strategy training

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